Next-Gen Digital Services for Smarter Marketing
A Visionary in AI-Driven Marketing
Kristiina founded ViaNueva to bring together creativity and technology in a way that helps businesses achieve their full potential. With over 20 years of experience in B2B marketing and leadership, she has played a pivotal role in driving AI adoption and marketing innovation for a publicly listed company and other forward-thinking businesses.
“I believe marketing should inspire, innovate, and drive measurable growth. That’s why we merge the human touch with AI-powered solutions at ViaNueva.”
Kristiina Åberg
Key Highlights of Kristiina’s Leadership:
Spearheaded enterprise AI adoption initiatives, transforming marketing operations.
Lectured on generative AI for marketing at leading executive MBA programs.
Guided an automation services client from startup to public listing through a decade-long collaboration.
About us
ViaNueva, founded in Turku, 2015, is a collaborative team of creative professionals offering quality, competitive marketing solutions. We leverage a virtual, streamlined operation to deliver client-focused, dynamic, and expert-driven strategies to accelerate your business success.