Insights
Practical perspectives on B2B marketing and AI.
Experience and observations from our work with B2B companies: marketing planning, content, websites, search visibility, measurement and the use of AI.
AI and workflows
Systems thinking in marketing
AI can speed up individual tasks. Understanding the whole marketing workflow helps turn those gains into business value.
Leadership
AI Marketing Leaders Circle
A peer group for marketing leaders to share practical AI experiences in monthly roundtables led by Kristiina Åberg.
Marketing setup
In-house, outsourced or hybrid: choosing a marketing setup that fits your business
What to keep in-house, where a partner can help, and how to find the right balance of leadership, expertise and capacity.
Marketing setup
Does your marketing need more capacity, a clearer plan or different expertise?
Use a practical diagnostic table to identify whether your marketing needs more capacity, clearer priorities or expertise.
From reading to your situation
Where do you need marketing support?
If something here connects with a question in your business, we can talk through what kind of support would be useful.
Let’s talk