PDF and web report
Read the web version or share the PDF. Both contain the findings and recommendations for the agreed scope.
Marketing reporting shows past results and next steps.
ViaNueva's marketing reporting is a service for B2B companies: our Digital Marketing Agent brings your channel data together, and a specialist reviews the findings and recommendations.
What you receive
An automatically prepared report covering your agreed digital channels, with findings and recommendations in PDF and web formats. Language versions can be agreed as part of the scope.
Summary and channel results
The main findings come first, followed by relevant figures, comparisons and channel detail. Reporting periods and data sources are identified.
Findings and recommendations
We explain what changed, what it may mean and which next steps we recommend. Gaps in the available data are made clear.
Language versions
Additional language versions can be agreed when your colleagues or stakeholders need the report in another language.
We explain what the numbers mean
Changes need interpretation. The report explains what the data shows and where further investigation is needed. Recommendations are based on the findings in your report, so you can see why we suggest each next step.
What changed
Website visits rose 12%. Recorded enquiries stayed at 38.
What it means
More traffic has not yet produced more recorded enquiries. We analyse which visitors and pages account for the growth.
What we recommend
We analyse which sources and landing pages gained traffic. Check enquiry tracking before changing your advertising budget.
Illustrative example · fictional data
Channels we can include
We agree the coverage around the channels you use and the data available. Our Digital Marketing Agent brings them together in one report.
Digital Marketing Agent
- Website and GA44,820 visits
- Search and SEO2,140 clicks
- Google Ads14 leads
- LinkedIn2,316 followers
- AI visibility24 questions
Compiling findings and recommendations…Findings and recommendations compiled
Report ready
- WEB
- FI · EN
- visits
- 4,820
Website and Google Analytics
Traffic sources, important pages, engagement and measured conversions.
- clicks
- 2,140
Search and SEO
Organic search performance, relevant queries and pages, and tracked keyword rankings.
- followers
- 2,316
- Apr
- 1,980
- May
- 2,040
- Jun
- 2,095
- Jul
- 2,170
- Aug
- 2,232
- Sep
- 2,316
LinkedIn analytics
Company-page analytics. Selected personal-profile analytics for key people can be included on request.
- per lead
- €58
Google Ads
Advertising spend, clicks and recorded conversions, with an explanation of what those conversions measure.
- of tracked questions
- 31%
GEO and AI visibility
Available data on how your brand appears in the AI answers being tracked.
Meta
Coming next
Facebook and Instagram reporting is coming next.
Illustrative report · fictional data
Start with a one-off review
Begin with a review of your current marketing. If ongoing reporting would be useful, we can agree a recurring service.
Agree the scope
We establish what you want to understand, which channels to review and what data is available.
Our agent prepares your report
ViaNueva’s Digital Marketing Agent processes the agreed data and prepares your report, which our team reviews. Start with a one-off review, then agree a reporting rhythm if you want to continue.
Decide whether to continue
For recurring reporting, we agree the coverage and reporting rhythm around your needs.
Frequently asked questions
What does a marketing report include?
The main findings, channel results and recommended next steps. Data sources and any gaps are identified. You receive a PDF and a web report.
Who prepares the report?
Our Digital Marketing Agent brings the data together and prepares the report. A ViaNueva specialist reviews the findings and recommendations.
Which channels can you report on?
Website and Google Analytics, search, Google Ads, AI visibility and LinkedIn company pages. Facebook and Instagram are coming next.
Can we start with a one-off review?
Yes. If ongoing reporting would be useful, we can then agree a recurring service.
Which languages is the report available in?
The agreed language. Additional language versions can be agreed when needed.
Discuss your reporting needs
Tell us which channels you use and what you want to understand at a glance. We can then agree the scope of a first review.
Start a conversation